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  1. #1
    \(^.^)/ Jennifer's Avatar
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    Default Toms Ballet Flats for Spring 2012!

    Finally another style of Toms Toms is set to launch its first collection of ballet flats for spring.

    The basic line will retail just under $80. Those shoes will be sold at the same retailers where Toms slip-ons are sold. There's also going to be an upscale line for Neiman Marcus that will retail for $125.


    This was on WWD

    Toms founder and chief executive officer Blake Mycoskie told WWD the company began developing ballet flats around the same time it created its wedge shoe, which appeared on the market 18 months ago.

    “When the wedge came out it exploded,” he said. “Having seen that success, it was just a matter of time before we perfected the ballet flat.”

    Since its inception five years ago, the Santa Monica, Calif.-based firm, known for its one-to-one charitable mission of donating a pair of shoes for every pair sold, has been in expansion mode.


    The firm entered the eyewear category in June and has increased its store count by more than 300 percent, according to the ceo, who added that Toms sunglasses, which are found at Neiman’s and Nordstrom, will also be tested at the Optical Shop of Aspen this year.

    But Toms isn’t looking to stray too far outside its core footwear. Instead, it’s focusing on international and domestic store growth, as well as developing its e-commerce presence.

    “You’re not going to see stilettos from Toms. You’re not going to see a hiking boot from Toms,” Mycoskie said. “You’re not going to see an oversaturation or over-merchandizing in terms of silhouette.”

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  3. #2
    Moderator and Blogger boysRsmelly's Avatar
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    Default Re: Toms Ballet Flats for Spring 2012!

    Are there pictures? I want to see!

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  5. #3
    \(^.^)/ Jennifer's Avatar
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    Default Re: Toms Ballet Flats for Spring 2012!

    Here are a couple images that were published on WWD

    toms-ballet-flat..jpgtoms-ballet-flat-.jpg

    I think the leopard print is fun, but I'm really drawn to the print of the orange-ish-red pair.

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    ♥ Moderator ♥ Zombiegirl's Avatar
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    Default Re: Toms Ballet Flats for Spring 2012!

    I love my Toms! I wonder if the ballet flats are as comfy?
    W I S H ♥ L I S T
    Loving my collection!

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    Moderator and Blogger boysRsmelly's Avatar
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    Default Re: Toms Ballet Flats for Spring 2012!

    I love those! I can't wait to try them!

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    Rising Bag Star Teek's Avatar
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    Default Re: Toms Ballet Flats for Spring 2012!

    Very excited!

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    Moderator/Blogger VivaLaJuicy's Avatar
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    Default Re: Toms Ballet Flats for Spring 2012!

    Omg... I want the orangish ones! When will they debut?

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    *Moderator* vuittongirlxoxo's Avatar
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    Default Re: Toms Ballet Flats for Spring 2012!

    I need to get a pair of Toms! I love the leopard ballet flats!!

    wishlist..
    .sofia coppola monogram
    .vernis alma mm in pomme d'amour
    .artsy mm
    .python galliera pm
    .monogram galliera pm

  13. #9
    ♥'s RM Jess's Avatar
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    Default Re: Toms Ballet Flats for Spring 2012!

    Ooh, I really like the leopard pair!

  14. #10
    \(^.^)/ Jennifer's Avatar
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    Default Re: Toms Ballet Flats for Spring 2012!

    Quote Originally Posted by VivaLaJuicy View Post
    Omg... I want the orangish ones! When will they debut?
    Yea me too!

    I don't know the actual date - around spring 2012. So in a while..

  15. #11
    Moderator and Blogger boysRsmelly's Avatar
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    Default Re: Toms Ballet Flats for Spring 2012!

    These are now available. I had forgotten that they retail for $80, I was thinking they would be $50 like the regular ones.

  16. #12
    ♥ Moderator ♥ Zombiegirl's Avatar
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    Default Re: Toms Ballet Flats for Spring 2012!

    I know what you mean!! I was so excited until I saw the price point. $80 for TOMS flats? I don't know?!?

    I haven't been to happy with the quality of my TOMS shoes. Don't get me wrong, I LOVE the comfort, but they just aren't made that well.
    W I S H ♥ L I S T
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  17. #13
    \(^.^)/ Jennifer's Avatar
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    Default Re: Toms Ballet Flats for Spring 2012!

    I'm kinda over Toms. Obviously I love that with every pair you purchase, Toms will give a pair of new shoes to a child in need. But mine just didn't last


    I prefer Keds!

  18. #14
    ♥ Moderator ♥ Zombiegirl's Avatar
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    Default Re: Toms Ballet Flats for Spring 2012!

    Quote Originally Posted by Jennifer View Post
    I prefer Keds!
    I was going to say the same thing! I also love my Sanuks, they are pretty comfy.
    W I S H ♥ L I S T
    Loving my collection!

  19. #15
    \(^.^)/ Jennifer's Avatar
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    Default Re: Toms Ballet Flats for Spring 2012!

    I've never heard of Sanuks. Are they not sold at department stores? I just looked online and out of the sites mentioned, Zappos was the only one that I've heard of.

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