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  1. #1
    \(^.^)/ Jennifer's Avatar
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    Default A.P.C. reusable tote


    Birkin, baguette, Paddington: Fashion folk have long been fluent in the language of the It bag. Recently, however, a Not It bag has been anointed. The shopping bag—paper or plastic—has become environmentalists' villain du jour, and woe betide the consumer parading down the avenue with an armload of throwaway totes advertising where she's been flashing her plastic. A.P.C. founder Jean Touitou, no sucker, saw this day coming. He's been stockpiling fabrics from the A.P.C. archive, and as of June 1, anyone who makes a purchase at A.P.C. will take home his or her loot in a reusable tote made from familiar prints. "I hate my old fabrics going to waste," Touitou says. "I made them and I'm proud of them." Touitou also puts to rest the tired notion that doing good has got nothing to do with doing good business. It turns out that the square-sided totes, which will come in sizes small, medium, and large, are actually cheaper to produce than the traditional dead-tree A.P.C. bags. As Touitou points out, "What goes around comes around"—and in more ways than one.


    -via style

  2. #2
    Totally Purse Obsessed Alicia's Avatar
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    Default Re: A.P.C. reusable tote

    the pink one is cute.
    Wishlist: * LV Vernis Alma PM or Brea MM * LV Mono Speedy 35 * Medium YSL Y-Mail Tote *

  3. #3
    ♥ Moderator ♥ Zombiegirl's Avatar
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    Default Re: A.P.C. reusable tote

    ^^ The pink is cute although they don't look like they hold very much.
    W I S H ♥ L I S T
    Loving my collection!

  4. #4
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    Default Re: A.P.C. reusable tote

    I like the pink one too. They do seem really small.

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