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  1. #1
    \(^.^)/ Jennifer's Avatar
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    Default The Puma Lydia Bag by Heatherette



    The Puma Lydia Bag by Heatherette

    PUMA® made an appearance at New York Fashion Week on the arms of Lydia Hearst. The model and young fashion icon teamed up with the global sportlifestyle brand to launch a limited edition bag called The PUMA (Nachrichten/Aktienkurs) Lydia Bag. The bag, which was co-designed with Hearst's long time friends, Richie Rich and Traver Rains of Heatherette, is inspired by Lydia and is a luxurious, custom version of the brand's French 77 Racket Bag. The PUMA Lydia Bag made its debut at Heatherette's “Over The Rainbowā€¯ Show Tuesday evening at Bryant Park where top name celebrities such as Cuba Gooding Jr., Kim Kardashian, JC Chasez, Nick Cannon, Vivica Fox, Alan Cummings, Kimberly Stewart, Carson Kressley, Kelly Rowland and the ladies of Danity Kane watched Hearst and other models as they “followed the yellow brick road.ā€¯ Heatherette's lifestyle brand is known for cultivating the pop star in everyone and the brand's fashion event was certainly the talk of the town during New York Fashion Week.

    “Anyone who knows me, knows my obsession with handbags. I fell in love with the PUMA bag the minute I saw it and during New York Fashion Week, having the right bag is an absolute necessity,ā€¯ said Lydia Hearst. “PUMA is giving me the opportunity to see behind the curtain into the design process, and it's been a fun experience to work with PUMA and my friends at Heatherette.ā€¯

    Hearst dawned a Dorothy-like ensemble in true Heatherette style and carried her new PUMA Lydia Bag in a soft pink leather on one arm and her trusted dog Toto in the other.

    PUMA first worked with Hearst in October 2006 when the model starred in the company's global launch event in Monaco for French 77, a sporty lifestyle collection for men and women launching in April. Hearst, who epitomizes style and fun, instantly connected with the PUMA brand and was excited to extend her friendship with PUMA through this limited edition design project. Hearst turned to the Heatherette design duo and her dear friends, Rich and Rains, to help style the bag because of their approach to design and fashion and their natural ability to know what would best embody Hearst and her personality.

    The PUMA Lydia Bag by Heatherette comes in three colors: “Delicate" “Night" and “Wild" Only 100 bags will be made, with most bags given to personal friends of Hearst. A very limited number of bags will be available exclusively at The PUMA Black Stores in New York City's Meatpacking District and Tokyo beginning in May. Hearst will also auction the PUMA Lydia Bag by Heatherette at the Designers for Darfur Charity on February 9th during an event in which Hearst serves as the co-chair.

    To celebrate the show and the design project with Hearst and Heatherette, PUMA hosted the Heatherette after-party last night at Roseland Ballroom, where Danity Kane performed.

    Lydia Hearst is represented by ONE Model Management. She has been seen on magazine covers worldwide including Vogue Italia, Vogue Germany, Flaunt, Nylon and Marie Claire Japan. New York Magazine also named her one of the most beautiful New Yorkers. She has also modeled for fashion and beauty brands worldwide.

    PUMA® is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA's unique industry perspective delivers the unexpected in sportlifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenauraach, Germany in 1948, PUMA distributes products in over 80 countries. For further information please visit PUMA.

  2. #2
    i love myself bagluvah's Avatar
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    Default Re: The Puma Lydia Bag by Heatherette

    hmmm it's okay... got too much going on for my taste

  3. #3
    Rainbow Connection strangeseraph's Avatar
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    Default Re: The Puma Lydia Bag by Heatherette

    like the little puma chain thingy. I'm such a cat lover
    ~*~ Can You Tell I Love Harry Potter? ~*~

  4. #4
    Coco Chanel Reborn juicy jay's Avatar
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    Default Re: The Puma Lydia Bag by Heatherette

    it's alrite but i see my gay friend johnaton wearing that before me lols.


  5. #5
    Rising Bag Star kimxoxo's Avatar
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    Default Re: The Puma Lydia Bag by Heatherette

    I LIKE. REALLY CUTE GYM BAG

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