Stella McCartney to Design Limited Edition Travel Collections for LeSportsac - Designer Handbag & Purse Chat.. The Bag Forum

Jennifer · January 29th, 2007, 01:33 PM

eBelle5 the bag blog post

Quote:

Awesome news, fashion designer Stella McCartney announced she will partner with LeSportsac, to design a series of limited edition lifestyle collections focusing on travel bags, luggage and baby accessories. Which is expected to hit store shelves Spring of next year. ( *wahoo* )

Hot off the press, today from wwd:

Stella McCartney is joining forces with LeSportsac to design a limited-edition accessories collection to be launched in spring 2008.

The collection will focus on multipurpose travel bags, luggage, baby accessories and totes for mothers with young children. The company plans to make an official announcement today.

The Stella McCartney for Le and shy;Sportsac collection will be sold in high-end department and specialty stores worldwide. It will also be sold at the three Stella McCartney boutiques — here and in New York and Los Angeles — and the five LeSportsac stores, and will be available online.

The collection initially will have 30 to 40 styles, and the average price of a bag will be $200 to $250. The deal with LeSportsac is for 18 months, and is renewable.

"LeSportsac has a strong history of making iconic nonleather goods, and this is a unique opportunity for Stella McCartney to address a new category of accessories for the busy woman of today," said Marco Bizzarri, chief executive officer and president of Stella McCartney.

Bizzarri told WWD the new collaboration was a way for the brand to create a worldwide audience for Stella McCartney bags. "It will give her bags a wider appeal."

McCartney has a nonleather accessories line, part of her ready-to-wear collection, that was launched for fall 2006. The LeSportsac deal is the latest in a string of partnerships the designer has formed to boost her brand's profile as well as the bottom line.

Steve Jacaruso, chief operating officer and president of LeSportsac, said the brand wanted to "tap into Stella McCartney's creative vision and take [LeSportsac] to the next level of high-end design and style."

He said the line would be innovative and versatile and the bags would appeal to a variety of women, whether or not they're toting children around.

A Stella McCartney spokesman said the company would report its 2006 financial results in the late spring. Bizzarri said sales were exceeding expectations.

As reported, PPR, which through its Gucci Group subsidiary holds 50 percent of Stella McCartney and has majority stakes in Balenciaga, Alexander McQueen and Sergio Rossi, said the brands were "well in advance" of reaching their breakeven targets in 2007.

VivaLaJuicy · January 29th, 2007, 02:18 PM

I like Stella...

VogueX · January 29th, 2007, 02:35 PM

YAY!!!!!!! I love Stella and I adore LeSportsac!

Jennifer · February 2nd, 2007, 01:27 AM

i dont want to wait a year

VogueX · February 2nd, 2007, 06:06 AM

Me neither. Maybe they'll move up the line because the Tokidoki deal is ending in the fall?

January 29th, 2007, 02:18 PM	#2 (permalink)
VivaLaJuicy Moderator/Blogger Join Date: Aug 2006 Location: Texas Posts: 9,243	Re: Stella McCartney to Design Limited Edition Travel Collections for LeSportsac I like Stella...

January 29th, 2007, 02:35 PM	#3 (permalink)
VogueX Let Them Eat Cake! Join Date: Nov 2006 Location: Dallas, Texas Posts: 282	Re: Stella McCartney to Design Limited Edition Travel Collections for LeSportsac YAY!!!!!!! I love Stella and I adore LeSportsac! __________________ “I do not dress the way I do to attract attention, I attract attention because I dress the way I do.”~ Louis Thomas Hardin

February 2nd, 2007, 01:27 AM	#4 (permalink)
Jennifer another user. Join Date: Oct 2005 Location: Seattle! Posts: 18,016	Re: Stella McCartney to Design Limited Edition Travel Collections for LeSportsac i dont want to wait a year __________________ BagBliss & TheBagForum celebrate the holiday season with 30 Days of Giveaways! begins November 25th. how to change your theme! Bag Bliss & The Fashion Row & Celebrities & their Bags

February 2nd, 2007, 06:06 AM	#5 (permalink)
VogueX Let Them Eat Cake! Join Date: Nov 2006 Location: Dallas, Texas Posts: 282	Re: Stella McCartney to Design Limited Edition Travel Collections for LeSportsac Me neither. Maybe they'll move up the line because the Tokidoki deal is ending in the fall? __________________ “I do not dress the way I do to attract attention, I attract attention because I dress the way I do.”~ Louis Thomas Hardin

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