September 19th, 2006, 03:21 PM #1
Article: Glam Announces 'GlamSpace'
Glam Announces 'GlamSpace' - The First Social Network Dedicated to Fashion and Style
Glam Creates the Ultimate Online Destination Designed to Help People 'Be Discovered' for Designers, Celebrities, Editors, Indie Publishers, Students, and Fans
NEW YORK, Sept. 12 /PRNewswire/ -- Glam Media today announced GlamSpace
-- the first online network dedicated entirely to fashion and style. GlamSpace is designed to bring together fashion editors, indie publishers, professional bloggers, designers, stylists, photographers, models, and retailers with students, fans, and fashion consumers.
GlamSpace members can connect with industry insiders, mingle with other
style-minded individuals, network for a job, find the hippest new stores,
make new friends, share hot shopping tips, get celebrity gossip, and
discover new designers.
"Fashion and style are converging more and more to bring together designers, celebrities and fashion-obsessed fans," said Samir Arora, founder and chairman of Glam Media. "For example, consider the ever-increasing popularity of celebrity events, fashion weeks and TV shows such as 'Project Runway.' As more and more time is being spent online, we recognized the need for a social network for fashion and style, a unique environment to help people to network to be discovered."
GlamSpace is the first to bring together previously unconnected worlds into one online destination:
Fashion and Style Professionals: Most social networks contain
unauthorized and unsubstantiated profiles of celebrities, designers and
models. Glam is the first to differentiate "official" profiles that are
created by editors or directly created and managed by the professionals
and their representatives. This helps create the first "safe"
environment for brands and fans.
Indie publishers and bloggers: GlamSpace specifically focuses on
assisting indie publishers and bloggers create their public profiles to
increase their reach. GlamSpace allows bloggers to add their existing
blogs as feeds or start a new free blog. This helps bloggers market
themselves and their stories and be discovered by new readers.
Fashion fans, students and members: GlamSpace offers a way for fans and
members to create their own profile and share their shopping finds and
secrets with friends. It also offers ways to make new friends-
personally and professionally: helping to build the first online
community of people passionate about fashion and style. For students,
GlamSpace offers a targeted environment within which to network with
other school buddies as well as showcase their designs, photos and
GlamSpace integrates the latest Web 2.0 technology -- bringing profiles, photos, blogs, bookmarks, links, video, podcasts along with ratings, comments and tags all in one place.
GlamSpace is being launched at IMG's Olympus Fashion Week in New York with a unique grassroots campaign called "Be Discovered". Glam will be hitting the streets of Manhattan, targeting the up-and-coming talent of the future -- the fashion and design school students -- to connect with other like-minded individuals and be discovered by their peers and potential employers. Glam will be highlighting the most "Discovered" profiles of top-rated talent on its web sites and through its affiliate partners.
GlamCentral | Glam or http://www.Glam.com/GlamCentral
About Glam Media
Glam Media, with offices in New York and the San Francisco Bay Area, is the fastest growing fashion web property with over 5 million unique global visitors a month, as measured by comScore Media Metrix in July 2006. The site's interactive editorial, contextual advertising and 150-affiliate "indie publishers" network results in a unique formula that is attracting blue-chip advertisers hungry for digital campaigns. Glam Media targets 21-49 year old women with fashion and style content that is interactive and engaging. Glam has a unique partnership with Hearst Corporation with the number 1 young women's magazine in the world -- Cosmopolitan. Glam Media is backed by the blue-chip venture capital firms leading the New Media wave; Accel Partners (Facebook, BrightCove,) Draper Fisher Jurvetson (Skype: eBay, Technorati), Walden Venture Capital, and Information Capital (Tickle/eMode: Monster)
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