User Tag List

Results 1 to 4 of 4
  1. #1
    \(^.^)/ Jennifer's Avatar
    Join Date
    Oct 2005
    Posts
    28,064
    Post Thanks / Like
    Follow Jennifer On Twitter Add Jennifer on Facebook
    Mentioned
    72 Post(s)
    Tagged
    0 Thread(s)

    Default How to Pronounce Fashion Names

    this was published in the wall street journal.

    Q: I felt pretty out of it when I asked a saleswoman about the handbags of "Bottega Veneta" -- and she promptly corrected my pronunciation -- to VEN-e-ta instead of ven-ETT-a. Can you give us a little glossary on how to say foreign fashion names like Nicolas Ghesquière? And how about Ralph Lauren and Donna Karan -- are their surnames stressed on the first or last syllable?

    --W.D., New York

    A: I remember when American consumers in the 1970s routinely butchered the names of their imported cars -- blithely unaware of the correct pronunciation of Renault (ruh-NO) and Peugeot (puh-ZHO). We've come a long way since then, saying foreign car names like Hyundai with ease. But these days, there are a host of new designer names tripping us up, as globalization and the democratization of fashion bring brands from all over the world -- once limited to the couture cognoscenti -- to regular folk.

    Most of the first French names to appear in the U.S. were a cinch, like Dior and Chanel. But a lot of the names in play today need to be spoken with a real lilt , like Jean Paul Gaultier (zhan paul GO-tee-AY), Alber Elbaz for Lanvin (al-BEAR el-BAHZ for lon-VAN), and Nicolas Ghesquière (NEE-ko-la guess-KYAIR).

    Mamma mia! The Italian names can play tricks on you, too -- such as Bulgari (BOOL-ga-ree), Ungaro (OON-ga-ro), Versace (ver-SAH-chay) and Zegna (ZANE-ya). And from Spain comes the tricky Loewe (LO-ee-VAY). (To hear every last nuance of pronunciation, check out the audio tutorial at WSJ.com/Fashion.)

    Even some American designers can leave you tongue-tied. Last year, Target shoppers were faced with the challenge of pronouncing Proenza Schouler (pro-EN-za SCHOOL-er), when the American duo sold a collection that included $49 bustier tops there.

    Don't worry that you'll sound affected. Why not try to get it right? The more syllables, the more delicious it sounds: I just love to say the name of Swiss watch maker Vacheron Constantin (va-sha-RON con-ston-TAN).

    But don't force a fashion-y flourish on American designers whose names sound just like they look: It's Ralph Lauren (rhymes with "foreign") and Donna Karan (sounds like "Karen").

  2. #2
    Moderator and Blogger boysRsmelly's Avatar
    Join Date
    Sep 2006
    Posts
    17,819
    Post Thanks / Like
    Mentioned
    57 Post(s)
    Tagged
    2 Thread(s)

    Default Re: How to Pronounce Fashion Names

    Thanks for posting Jennifer. It is hard to pronounce some of those names... especially when you live somewhere where people generally don't own designer stuff. LOL! If you never hear other's saying the name... its really hard to tell from just looking at the spelling. You have to know how certain letters are pronounced in different languages.

  3. #3
    fashion is my life HauteCouture's Avatar
    Join Date
    Aug 2007
    Location
    california!
    Posts
    516
    Post Thanks / Like
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)

    Default Re: How to Pronounce Fashion Names

    I think it's really funny when you pronounce the name correctly, and the sales assistant or whoever you are talking, tries to correct you but they are so far off. This has happened to me a few time at barneys -- Jean Paul Gaultier (zhan paul GO-tee-AY) -- for some reason they always say either "jon" or "jean". It's weird.

  4. #4
    Moderator and Blogger boysRsmelly's Avatar
    Join Date
    Sep 2006
    Posts
    17,819
    Post Thanks / Like
    Mentioned
    57 Post(s)
    Tagged
    2 Thread(s)

    Default Re: How to Pronounce Fashion Names

    I haven't had too many sales associates pronounce things incorrectly... at least from what I've experienced. The only place around here that carries real designer merchandise is Von Maur though and I think they have some sort of training.

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •