article from fashionweekdaily

Rafe Totengco tapped by Target

Tuesday, August 01, 2006

(New York) From magazine pages to store shelves, Target has set its bull?s eye on a new mark: Rafe Totengco. Rafe (short for Ramon Felix), whose line of accessories debuted under the Rafe New York label at Bergdorf Goodman in 1995, has been tapped by the cheap chic retailer to design a capsule collection of handbags and small accessories. The products are expected to make their debut at Target stores in October, around the same time Behnaz Sarafpour?s fashion pieces will also roll out. Over the course of his decade-long career, Totengco has garnered an Accessories Council Award for Best Accessories Designer, won the CFDA?s Perry Ellis Award for Accessory Design in 1999, and was honored with a Rising Star Award in 2000 by the Fashion Group International.