rapper brings out clothing range (us)

Rapper DMX, whose real name is Earl Simmons, is concentrating on his new fashion ranges which reportedly have a "no mess no fuss" signature look.

Designed to be worn on the streets or in the clubs, DMX's two clothing lines are called the Earl Simmons Signature Collection and DMX Authentic and are designed by a team of experienced and dynamic clothes makers.

DMX wants the range to be "made the way clothes used to be made" so the items are very durable and long-lasting with price points which are fairly accessible to the masses.

Knits and woven items are embellished with graphics to give them a "hard-edge look and feel" while the clothes are flexible enough to appeal to sporty types and in particular those who enjoy skateboarding, wrestling and paint-balling.

Other celebrities about to release ranges of clothes include Madonna with her range M for Madonna being sold in H&M stores from March 22nd. Lily Allen is also designing a Love Lily line for UK high street chain New Look.