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  1. #1
    \(^.^)/ Jennifer's Avatar
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    Default The World's 10 Most Powerful Luxury Brands

    Here's the new list that's out, via NYdailynews.com

    1. Louis Vuitton – Taking the No. 1 spot again, Vuitton’s value rose 2% to $19.78 billion. The company focused on heritage travel pieces last year, appealing to those already committed to the brand.

    2. Hermès – Hermès stayed at No. 2 from last year and rose 8% in 2009 to $8.46 billion. It's 71% family-owned, which means there is strong control over the brand and it’s only sold in the company’s own stores.

    3. Gucci – Rounding out the top three and keeping its spot from last year, Gucci’s value rose to $7.59 billion, a gain of 2%. In a bid to get a hold of the secondhand market, it entered a partnership with Christie’s to have the auction house appraise vintage products.

    4. Chanel – Chanel also kept its spot from last year, despite an 11% drop in value to $5.55 billion. Though people still bought bags and fragrances, the loss could be attributed to a drop in sales of ready-to-wear items.

    5. Hennessy – Hennessy rose one spot on the list, losing only 1% of value and coming in at $5.37 billion. The cognac company is popular in countries such as China.

    6. Rolex – As people bought less expensive jewelry, the luxury watch company suffered last year. It only dropped one spot on the list, but is now valued at $4.74 billion, a 14% loss.

    7. Moët & Chandon – Moët & Chandon went down 12% in value to $4.28 billion, but rose a spot on the list and is still the best-selling champagne brand.

    8. Cartier – Another jewelry retailer to suffer, Cartier dropped a list spot and 19% of its value. Now estimated at $3.96 billion, the company lost money both in its own stores and at third-party shops.

    9. Fendi – Fendi lost 8% of value to $3.20 billion, but kept its ninth-ranked position. The company looked to the worldwide market to increase sales. In the U.S., Fendi is known for its purses, but the ready-to-wear line is superpopular in Asia.

    10. Tiffany and Co. – The only new entry on the list, Tiffany and Co. managed to rise to $2.38 billion, a 6% gain. It looked more toward the world market, but the company’s success is also down to not offering discount prices.

  2. #2
    ♥ Moderator ♥ Zombiegirl's Avatar
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    Default Re: The World's 10 Most Powerful Luxury Brands

    Pretty interesting article. Thanks for posting!
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  3. #3
    \(^.^)/ Jennifer's Avatar
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    Default Re: The World's 10 Most Powerful Luxury Brands

    I wonder how many years LV has been in the number 1 spot

  4. #4
    ♥ Moderator ♥ Zombiegirl's Avatar
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    Default Re: The World's 10 Most Powerful Luxury Brands

    IDK? Probably for quite some time. I was shocked to see Hermes as #2 and not lower on the list.
    Last edited by Zombiegirl; May 3rd, 2010 at 10:15 AM. Reason: added content
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  5. #5
    *The TBF Elite* FedUp's Avatar
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    Default Re: The World's 10 Most Powerful Luxury Brands

    Very interesting. I thought Hermes would be at the No.1 spot...but i guess it can't compete with the sheer volume of Lv sales.
    "You never know how strong you are, until being strong is the only choice you have."

  6. #6
    Over Coach..On to Louis
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    Default Re: The World's 10 Most Powerful Luxury Brands

    Very interesting list! I must say I'm becoming sucked in by LV so I can see why they're #1!

  7. #7
    Vintage Lover lilstrlett's Avatar
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    Default Re: The World's 10 Most Powerful Luxury Brands

    Interesting because LVMH is on the top 10 3 times. (Louis Vuitton, Moet et Chandon, and Hennesy).They must be doing something right!
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  8. #8
    ♥ Moderator ♥ Zombiegirl's Avatar
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    Default Re: The World's 10 Most Powerful Luxury Brands

    I was thinking the same thing!

    Quote Originally Posted by lilstrlett View Post
    Interesting because LVMH is on the top 10 3 times. (Louis Vuitton, Moet et Chandon, and Hennesy).They must be doing something right!
    W I S H ♥ L I S T
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