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  1. #1
    \(^.^)/ Jennifer's Avatar
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    Default Louis Vuitton sues Hyundai over Super Bowl ad

    Uhoh, looks like Hyundai is in hot water over their Super Bowl ad.


    Rueters reports
    NEW YORK, March 1 (Reuters) - Luxury goods manufacturer Louis Vuitton has sued Hyundai Motor Co, alleging trademark violations over an advertisement in this year's Super Bowl, the most watched television show in U.S. history.

    In its complaint, the unit of LVMH Moet Hennessy Louis Vuitton SA alleged that Hyundai's depiction of a basketball featuring marks similar to its own were "intentionally creating confusion" among consumers regarding any association between the companies.

    Louis Vuitton is known for its handbags, purses, briefcases and luggage.

    Hyundai spokesman Dan Bedore had no immediate comment, saying the company had yet to review the complaint, which was filed Monday with Manhattan federal court.

    The lawsuit concerns a commercial, titled "Luxury," for the South Korean automaker's 2011 Sonata sedan.

    In it, scenes of ordinary life are shown with what Louis Vuitton called "less-than-subtle" symbols of luxury, such as a giant yacht wedged between two homes, a policeman eating black caviar in his patrol car, and chandeliers replacing street lamps. An announcer intones over classical music: "What if we made luxury available to everyone?"

    Louis Vuitton complained about a scene in which a man holds a dark brown basketball featuring what appear to be an interlocking "L" and "Z" and symbols resembling "X"s and "O"s.
    It said these are "colorable imitations" of Louis Vuitton's own LV, Toile Monogram and Flowers trademarks, and that the basketball has the same brown-on-brown color scheme as the Toile Monogram

    Estimating that "tens of millions" of Super Bowl viewers and an "untold number" of online viewers saw the commercial, it said Hyundai intended the ad "to benefit commercially from the fame and renown of the LVM Marks by creating a false association between Louis Vuitton and its automobiles."

    Louis Vuitton is seeking triple damages, punitive damages, a halt to the alleged infringement, and other remedies.

    About 106.5 million Americans watched the Feb. 7 Super Bowl, topping the 106 million who saw the 1983 finale of "M*A*S*H," which had been the most-watched U.S. television show, Nielsen media said. [ID:nN08202461].

    The case is Louis Vuitton Malletier SA v. Hyundai Motor America, U.S. District Court, Southern District of New York, No. 10-01611. (Reporting by Jonathan Stempel; Additional reporting by So Young Kim in Detroit; Editing by Steve Orlofsky)

  2. #2
    Dior Me Muffy697's Avatar
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    Default Re: Louis Vuitton sues Hyundai over Super Bowl ad

    I heard that, that is a fake basketball... how stupid to put that on TV
    “Fashions fade, style is eternal".Yves Saint Laurent
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  3. #3
    *The TBF Elite* FedUp's Avatar
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    Default Re: Louis Vuitton sues Hyundai over Super Bowl ad

    I saw that on Tv and remarked to my DH that i hope they got the license to use the logo!!! You would think a large corporate would have more sense!
    "You never know how strong you are, until being strong is the only choice you have."

  4. #4
    *Moderator* vuittongirlxoxo's Avatar
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    Default Re: Louis Vuitton sues Hyundai over Super Bowl ad

    I didn't see that commercial.. wow.

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  5. #5
    Official Bagista jeaniebelly's Avatar
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    Default Re: Louis Vuitton sues Hyundai over Super Bowl ad

    I saw the commercial, the only thing that caught my eye was the basketball, to be honest, i didn't know it was for Hyundai.

  6. #6
    smoooosh!
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    Default Re: Louis Vuitton sues Hyundai over Super Bowl ad

    I totally didn't watch the Superbowl, but that ad is just WRONG! I hope LV will win the suit!
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  7. #7
    Moderator/Blogger VivaLaJuicy's Avatar
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    Default Re: Louis Vuitton sues Hyundai over Super Bowl ad

    I didn't see that Hyundai commercial either.

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