User Tag List

Results 1 to 8 of 8
  1. #1
    \(^.^)/ Jennifer's Avatar
    Join Date
    Oct 2005
    Posts
    28,064
    Post Thanks / Like
    Follow Jennifer On Twitter Add Jennifer on Facebook
    Mentioned
    72 Post(s)
    Tagged
    0 Thread(s)

    Default Gucci Brothers Launching To Be G Handbags for Spring

    Gucci Brothers Launching To Be G Handbags for Spring
    FLORENCE — There’s no sign of the famous family name in the label two Gucci brothers are launching for spring.

    With To Be G, a handbag collection by Guccio and Alessandro Gucci, great-grandsons of Guccio Gucci, who founded the Gucci brand in 1921, the brothers are set on carving out their own niche, while avoiding any trademark infringement.

    “We are not doing this because our name is Gucci, nor do we want to try and replicate what the Gucci brand is doing,” said Guccio Gucci during a tour of his Scandicci, Tuscany, manufacturing plant. “We have our own vision.”

    Their passion for leather goods and the accessories business runs deep and in this sense they are Guccis to the core. Guccio Gucci, who designs the To Be G brand, spent 12 years at Gucci, where he coordinated development of product and research of hides, until the company was sold to Investcorp in 1989. After working in the textile industry for almost a decade, he went on to help his father, Giorgio, on the GiorgioG handbags line.

    “You never forget your first love,” said Guccio Gucci, who bears a resemblance to his grandfather, Aldo, and his cousin, Maurizio.

    In 2005, the designer founded Esperienze Srl, based in Scandicci, outside Florence, one of Italy’s main leather goods manufacturing hubs. The company, with sales of about 1.8 million euros, or $2.6 million at current exchange, has been producing for a number of international designers and fashion houses, but the Gucci brothers last year decided to launch their own brand.

    “There’s a solid experience behind the project and a structure to support it and we have a specific idea of what the product should look like,” said Guccio Gucci.

    Singling out a lily pattern from an original Liberty print as one of the defining leitmotifs for the bags, the flower is reinterpreted in different ways: crocheted with interwoven leather strips, laser-cut or colorfully printed for a more casual look. There are also a number of “grandmother bags,” as Guccio Gucci likes to call them — small and structured crocodile bags with a retro feel. Embroideries inspired by Spanish matador jackets were also on his desk — no doubt a reference to the country from which his companion, Nuria Rincon, hails. Rincon also works on the bags, while Alessandro Gucci is more focused on marketing and communication.

    Handbags retail at 550 to 900 euros, or $821 to $1,343. Crocodile totes retail at 3,000 to 6,000 euros, or $4,479 and $8,958.

    The company projects revenues of about 700,000 euros, or $1.04 million, in the first year and expects To Be G to be carried in 30 to 40 points of sale, including Luisa Via Roma in Florence, HK Seibu in Hong Kong, No One in Moscow and Eickhoff in Düsseldorf.

    While realizing the economy is tough for the launch of the brand, Guccio Gucci said he was confident To Be G will cater to those customers who are questioning what is in the stores today, looking for “timeless, quality products at the right price. Consumers are less futile now and don’t just throw money away.”
    - WWD

  2. #2
    nicole iheartmjnicole's Avatar
    Join Date
    Sep 2008
    Location
    From NY live in NC
    Posts
    873
    Post Thanks / Like
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default Re: Gucci Brothers Launching To Be G Handbags for Spring

    i dont really like them! I would rather stick to Gucci in the same price range!


    Wish-list:
    LV Damier Neverfull
    Balenciaga

  3. #3
    Bag Admirer DesignerObsession's Avatar
    Join Date
    Mar 2009
    Posts
    91
    Post Thanks / Like
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default Re: Gucci Brothers Launching To Be G Handbags for Spring

    not interested in these "lesser" versions of the real bags, i HATE when designers do things like this, i think it ruins the original. I hate to hear gucci will be doing this.

  4. #4
    The Bag Star
    Join Date
    Mar 2009
    Location
    chicago, IL
    Posts
    939
    Post Thanks / Like
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default Re: Gucci Brothers Launching To Be G Handbags for Spring

    I rather sick to Gucci.

  5. #5
    Official Bagista frbspa's Avatar
    Join Date
    Feb 2009
    Location
    Land of Myths
    Posts
    1,489
    Post Thanks / Like
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default Re: Gucci Brothers Launching To Be G Handbags for Spring

    The second bag reminds me of Miu Miu Bow Bag in a bad way, not keen on these. If these are representative of what the range would look like, I don't think it would interest me.



    CURRENT LUST LIST:

    iPhone 3GS 16GB
    Mulberry Bayswater in Black(Nov 09')
    Anya Hindmarch Carker in Black

  6. #6
    Moderator/Blogger VivaLaJuicy's Avatar
    Join Date
    Aug 2006
    Location
    Texas
    Posts
    11,816
    Post Thanks / Like
    Mentioned
    44 Post(s)
    Tagged
    1 Thread(s)

    Default Re: Gucci Brothers Launching To Be G Handbags for Spring

    I'd stick to Gucci as well.

  7. #7
    Official Bagista iloveshopping's Avatar
    Join Date
    Sep 2006
    Posts
    1,326
    Post Thanks / Like
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Default Re: Gucci Brothers Launching To Be G Handbags for Spring

    Yeah, I am not much of a fan either.

  8. #8
    *The TBF Elite* FedUp's Avatar
    Join Date
    Mar 2009
    Location
    Michigan
    Posts
    4,588
    Post Thanks / Like
    Mentioned
    11 Post(s)
    Tagged
    0 Thread(s)

    Default Re: Gucci Brothers Launching To Be G Handbags for Spring

    Yikes!!! hideous!
    "You never know how strong you are, until being strong is the only choice you have."

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •