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  1. #1
    \(^.^)/ Jennifer's Avatar
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    Default Edition by Banana Republic: accessories and handbags

    WWD article:
    When Edition by Banana Republic, a new 1,400-square-foot accessories and handbag retail concept, bows on May 15, most of the products will be priced under $100.

    Banana Republic executives will be testing the theory that, especially these days, women who may think twice about spending several hundred dollars on fashion won’t hesitate to buy a less expensive necklace or handbag. The store will open at the Westfield Mall in San Francisco.

    “For our customers today, affordability is paramount and being fashionable is always in style,” said Jack Calhoun, president of Banana Republic. “Edition is the perfect place for women to update their wardrobe with exquisite, limited edition and affordable accessories, especially in today’s economy.”

    The store will feature limited edition women’s handbag and jewelry collections — produced in runs of 50 to 100 pieces — along with popular Banana Republic accessories, shoes, personal care, eyewear and seasonal accessories.

    Products are made using materials such as Italian leather for handbags and semiprecious stones for jewelry.

    The limited run accessories created for Edition won’t be sold online or at any Banana Republic stores.

    Banana Republic’s customers have been impacted by the recession. In January, the retailer’s North American sales were down 22 percent, versus a 5 percent increase the previous year. Comp-store sales for the 13 weeks ended Jan. 31 fell 15 percent compared with a 2 percent rise in the same prior-year period.

    The Westfield Mall location was chosen because the company already operates a Banana Republic unit there.

    Edition will be merchandised differently than other Banana Republic stores. For one thing, the product will be shown mostly on open display tables. “The collection will be presented in a sophisticated manner,” the spokeswoman said. “The store will evoke a feminine and residential feel.”

    Sales associates, called Edition stylists, will assist customers with the season’s looks.

    Asked whether other Edition stores could eventually be rolled out, the spokeswoman said, “I can’t comment on any future plans, but we do believe there’s a space in the market for a store like this.”

    This is not the first time Banana Republic has tested a new retail concept. The company last April unveiled a stand-alone store for the limited edition BR Monogram collection on Bleecker Street in Manhattan. No other Monogram units have launched to date. The spokeswoman explained the Monogram store was a test and temporary. “We’ll incorporate some of the best practices and roll them out across the Banana fleet,” she said.
    Luxe jasmine chandelier earrings in semi-precious greenonyx for $79. -



    I just don't know about this idea. At my local banana republic's they already have a bunch of handbags and jewelry pieces in the store.. and they are always discounted. I can't imagine a boutique dedicated to them..

    limited edition banana republic bags anyone?

  2. #2
    Moderator/Blogger VivaLaJuicy's Avatar
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    Default Re: Edition by Banana Republic: accessories and handbags

    my local Banana always has sales on their jewelry and handbags as well... and their handbags aren't too popular around here, either. Who knows. I'm still interested to see the collection.

  3. #3
    *Moderator* vuittongirlxoxo's Avatar
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    Default Re: Edition by Banana Republic: accessories and handbags

    Those earrings are really cute. But limited edition banana republic bags? No way.

    wishlist..
    .sofia coppola monogram
    .vernis alma mm in pomme d'amour
    .artsy mm
    .python galliera pm
    .monogram galliera pm

  4. #4
    I give up ^_^
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    Default Re: Edition by Banana Republic: accessories and handbags

    I read that Banana Republic bags are made with the same material as coach bags, the leather and stuff.

  5. #5
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    Default Re: Edition by Banana Republic: accessories and handbags

    i've got some info for you ladies! banana uses the same leather & factories as coach. the leather on most of the bags is italian which is the best quality.

    why don't people like them?? i'm not a big fan, but dying to know what others think...

  6. #6
    *The TBF Elite* FedUp's Avatar
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    Default Re: Edition by Banana Republic: accessories and handbags

    I like some of the Banana Republic stuff, but it is my understanding that it was part of the GAP brand of stores??

    I think the key is whether you would pay for just the item or the designer name. Also, you can resell Coach handbags...banana republic, not so sure you would find buyers.

  7. #7
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    Default Re: Edition by Banana Republic: accessories and handbags

    There's a story about this on HalogenLife.com

  8. #8
    I give up ^_^
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    Default Re: Edition by Banana Republic: accessories and handbags

    ^ Thank you for the link, very interesting.

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