Victoria's Secret Pink sweatsuit line features logo on seat of its pants that Juicy Couture claims infringes on its trademark style (below).
Juicy Couture wants sexy lingerie giant Victoria's Secret to keep its hands off the idea of slapping its name across the backsides of thousands of women.
In a suit filed Tuesday in Manhattan, the California apparel company accuses Victoria's Secret of stealing its idea for the seat-of-the-pants logos long popular among college-age women.
"The similarities are not inadvertent and are designed to capitalize on the success of Juicy Couture," says the suit, filed in Manhattan Federal Court.
Juicy also accuses Victoria's Secret of selling apparel wrapped in the shape of lollipops, bon bons and ice cream cones to mimic the success of Juicy's Sweet Shoppe packaging.
The suit further claims Victoria's Secret is using deceptive trade practices and trying to capitalize on the success of a company that had $420 million in sales last year.
Juicy calls its clothing line the "collegiate preppy look with influences of Victorian royalty." Its shirts, shorts, underwear and other items are sold at 280 department stores.
The company wants a judge to order all the offending clothes destroyed and award it triple damages - three times the profits Victoria's Secret made through its alleged idea thefts. ( )
A Victoria's Secret spokeswoman declined to comment.
Juicy's is the latest suit to accuse the intimate apparel company of a ripoff.
Last week, a single mom from Long Island accused Victoria's Secret of stealing her patented idea for a convertible bra that can be worn with or without straps.
Katerina Plew claims she e-mailed the company a photograph of her idea in 2003 and was shocked to find it in a Long Island Victoria's Secret store a year later.
What do you all think? Why don't they sue Wal*mart and Kohl's then?? Some of their have stuff written on the butts!
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Yeah, I don't think that Juicy was the first to come up with writing on the behinds. Cheerleaders started that a long time ago.
I do however think that VS has knocked off several other things, like Louis Vuitton bags.
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Yeah, I don't think that Juicy was the first to come up with writing on the behinds. Cheerleaders started that a long time ago.
I do however think that VS has knocked off several other things, like Louis Vuitton bags.
i totally agree with you, as a cheerleader i had sweats with CHEER written on the butt since i was about 10 years old....and that was a LONG time ago!!!
and although i dont agree with VS knocking off the LV Speedy (that really me off when i saw it in the store) i dont think juicy can sue them over the sweats....thats a bit ridicolous! come on juicy, get over it.
wow... what a waste of time! Juicy Couture, you're crazy if you think you're going to win!
... and then for this: The company wants a judge to order all the offending clothes destroyed and award it triple damages - three times the profits Victoria's Secret made through its alleged idea thefts. ( )
What is wrong with them???!
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imo., even though juicy doesnt own the whole writing on butt idea... VS copied juicys idea on several things.. the similar track suits with similar writing on butts.. and then packaging of the underwear into the candies...
so, it is reasonable to say that Vs is riding on juicys success..
But to destroy all their items is a little extreme., lols.
that is the stupidest thing. maybe if they trademarked any and all logos on butts, they would have a valid reason to sue. but c'mon! get over it, like they don't make enough money already.
Juicy Couture suing Victoria's Secret
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me off when i saw it in the store) i dont think juicy can sue them over the sweats....thats a bit ridicolous! come on juicy, get over it.
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