Anchor Blue is collaboration with Heidi Montag ("The Hills'') on a new apparel line and ad campaign to help redefine the retail chain. The company’s goal is to expand their demographic from junior teenyboppers to an older pre-adult 16-to-21 demographic. For the job they choose Heidi Montag to be the guest designer as well as spokesperson.


FYI: Montag does have some experience when it comes to fashion design. She’s a Los Angeles Fashion Institute of Design & Merchandising drop out.


The print ad campaign featuring Montag will be available April 1st, then a couple weeks later on the 15th her line will be available in store.


Montag's Heidiwood line of junior apparel and accessories will make its debut this spring. The line will consist of striped dresses, colorful tank tops, signature T-shirts, black shorts, white jean shirts and some bags and jewelry. Price range $10 to $60.

I don't like her very much. Though I love Lauren and Audrina...they seem really nice.

No comment. I will once I see the line.

Anyone else see her debut music video? If not, please click here.

It actually left me speechless (and not in the good way)

not to be mean... but i seriously can not watch her sing for more than 2 min. what's with all that hand movement?!?

Lol, I doubt there are many people who like her - I sure don't!! But, I'd like to see what the clothes look like. I'm sure they can't be worse than Lauren Conrad's line - her's is boring, IMO.

ugh. i'll save my judgement when i see the line, even though i really do not like her.. bleh.

jess, i agree with you, lauren's line is kind of ughh. and its super overpriced for the things that she sells.

I don't like any of them one bit.

I don't like her at all.

i really dont like her but i guess i would have to wait and see her clothing line before i speak. i agree with jadore..laurens line is way to overpriced for the items she sells+im not really into them...oh well..

it's so funny...no one likes her!

jadore - i agree that Lauren's line is way overpriced! does she even wear her own stuff?

i saw parts of her line in people alongside lauren and audrinas...nothing too special

I just saw her "music" video... OMG!!!! What the f**K was that???!!! I didn't even finish watching it...

Did you all hear how she told her managers to talk to city officials of Hollywood, California, because she wants them to change the 'HOLLYWOOD' sign to 'HEIDIWOOD' on the day of her new CD premiere??! Can you effin' believe that??!

her clothes are soooo trashy. i like how when they interviewed her to ask her what qualified her to design a line and she was like "I went to the fashion school thats like, 3rd in the country." Then they interviewed Lauren and she was like "Yeah, she went to school for half a day...I think you can see it on the show". HA. The only line worth looking at is Whitneys.

OMG! WTF, not to sound nasty but it seemed like a porn video or something lol