victoria's secret reveals expansion plan - Designer Handbag & Purse Chat.. The Bag Forum

Jennifer · August 19th, 2007, 10:01 AM

victoria secret already has clothing, shoes and some accessories. but apparently they are planning to spend more time focusing on this...

Quote:

The American lingerie brand Victoria's Secret is looking to expand into accessories and sportswear in an attempt to pull in more consumers. The news follows deflated profit margins which the brand hopes will be ‘perked up’ by driving sales in an increasingly crowded market. The company is looking to buy bigger stores with more square footage in order to devote more space to categories such as sports bras, yoga wear and swimsuits.

Sharen Turney, the chain's chief executive, of the upcoming Victoria's Secret Sport line, said. “It will be combining technology and fashion and sexy into one." Turney also told Reuters that swimwear will drive new shoppers into stores and provide a counterbalance to holiday sleepwear sales.

- mpd

lvobsessed415 · October 3rd, 2007, 09:42 AM

I love VS but wish they sold more the catalog items in their stories. I hate buying from the catalog without being able to try on. At least they should allow catalog orders to be returned to story.

bling · October 4th, 2007, 01:32 AM

you would think a lingerie store would first expand to mens underwear. No? i think they could make some undergarments and PJ's for men. It woudl boots there sales when a man comes in for his wife/gf and buy something for himself.

VivaLaJuicy · October 5th, 2007, 02:44 PM

Quote:

Originally Posted by lvobsessed415

I love VS but wish they sold more the catalog items in their stories. I hate buying from the catalog without being able to try on. At least they should allow catalog orders to be returned to story.

I agree... I wish they actually carried their clothing in their stores...rather than just in their catalogue....

Mon Vuitton · November 4th, 2007, 05:28 PM

All the ready to wear I have bought from VS to me, has been flimsy, shoddy material....one wash and usually it's history....

clover6975 · November 7th, 2007, 08:08 AM

If you can where a 36c or larger, try Lane Bryant. They have excellent quality, and great selection of not only practical, but SEXY !!!

boysRsmelly · November 7th, 2007, 07:38 PM

I haven't had much luck with VS bras... they seem to run smaller than other brands and I've found that they don't hold up very well... the fabrics are way too delicate. I have more luck with bras by Wacoal and Chantelle.

Oh, but VS does have some cute clothes in their catelogs!

I Want Bags! · November 13th, 2007, 05:16 PM

mmm, I love VS especially their sweats but for workout clothes nothing like nike or adidas. Heck, sometimes i dont even care what i wear to the gym to be honest.