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  1. #1
    Rising Bag Star
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    Default the new face of Louis Vuitton

    Rolling Stone Keith Richards takes time out from rock n' roll to model for Louis Vuitton

    Keith Richards, the legendary guitarist and songwriter, and founding member of The Rolling Stones, is the latest celebrity to feature in Louis Vuitton's advertising campaign.

    Produced by Ogilvy & Mather, the campaign restates travel as the fundamental and defining value of Louis Vuitton, interpreting it as a personal journey and a process of self-discovery.

    In this latest visual, photographed by Annie Leibovitz, Keith Richards is pictured cradling his guitar in a hotel room he has transformed by draping black scarves with skull motifs over the lamps and placing a skull on a bedside table.

    The tagline states simply: "Some journeys cannot be put into words. New York. 3 am. Blues in C."

    Antoine Arnault, Head of Communications for Louis Vuitton, comments: "Keith Richards needs absolutely no introduction.

    "He is a global icon, an inspiration to millions, and we are honoured that - after Mikhail Gorbachev, Catherine Deneuve, Steffi Graf and Andre Agassi - he has agreed to represent Louis Vuitton.

    "This is the first time ever that Keith Richards has participated in an advertising campaign of any sort, and it is hard to imagine a more compelling embodiment of a personal, emotional journey."

    As in the first wave of the campaign, Louis Vuitton is making a donation to The Climate Project, spearheaded by Nobel Peace Prize winner Al Gore, on behalf of Keith Richards.

    The visual, the first in a new series of portraits of exceptional people, will appear in major international titles from April 2008 as part of Louis Vuitton's continuing core values advertising campaign.

    From DailyMail
    Keith Richards is the first of several celebrities that will be featured in Louis Vuitton's Spring/Summer ad campaigns.

    Thoughts, anyone? Is this the face/celebrity/lifestyle you associate with LV?
    Attached Images Attached Images

  2. #2
    Rising Bag Star tamyvinec's Avatar
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    Default Re: the new face of Louis Vuitton

    I totally adore this one! I love Louis Vuitton for searching faces different than the usual !
    I would have never imagine Keith doing this PLUS he's giving all the money for a good cause ...

  3. #3
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    Default Re: the new face of Louis Vuitton

    Keith richards is awesome.....
    heart:

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    Rising Bag Star mudkipz's Avatar
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    Default Re: the new face of Louis Vuitton

    He looks so old but so cool.

  5. #5
    ♥ Moderator ♥ Zombiegirl's Avatar
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    Default Re: the new face of Louis Vuitton

    Quote Originally Posted by tamyvinec View Post
    I totally adore this one! I love Louis Vuitton for searching faces different than the usual !
    I would have never imagine Keith doing this PLUS he's giving all the money for a good cause ...
    ITA!!
    W I S H ♥ L I S T
    Loving my collection!

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