Thread: Scarlett Johansson for Louis Vuitton Photo's!

eBelle5 the bag blog post

I know, it has been a long wait.
Finally, the Scarlett for Louis Vuittton are in. . .

Here is a blurb from scarlett-fan.com - "With the Spring/Summer 2007 collection, we wanted to create something very fresh, very feminine, very pretty", says Marc Jacobs, Louis Vuitton Artistic Director. "And when it came time for the advertising campaign, we thought who would best represent this – someone young and fresh and slightly coquettish, with gorgeous skin and a figure made to wear bustier dresses and gold-heeled shoes, and we came up with Scarlett Johansson."

The actress is thus the star of Louis Vuitton's Spring/Summer 2007 advertising campaign, which captures the spirit of the ready-to-wear in a series of deliciously pretty visuals shot by photographers Mert Alas and Marcus Piggott. Fusing echoes of 18th century fêtes galantes with an undercurrent of contemporary street style, the campaign depicts Scarlett Johansson as a not-so-innocent ingénue playing on a swing, wearing the collection's delicate Liberty prints and ethereal voiles, and carrying the emblematic "That's Love" shopper, filled with flowers as it was on the catwalk. The season's other key accessories themes are also featured, including Polka Dots Flowers and Monogram Denim Patchwork bags, floral print hair bands and braided bracelets.

"What we strive for is to create a fresh mood and a new spirit each season – a different way for the Louis Vuitton woman to express her femininity, her confidence, her love of luxury. Our fashion statement varies from season to season, but the woman we depict in the advertising is always the same", concludes Marc Jacobs.

When Scarlett Johansson turned up on the set for Louis Vuitton's campaign in November 2006, the crew discovered the actress had given her famous blonde locks a pink tint because of The Prestige London Premiere. That suited Marc Jacobs just fine, given the romantic mood of his collection. "She looks like the French coquette", Jacobs said of Johansson's appearance in the campaign. "It's just fresh, very romantic and extremely pretty."

The Louis Vuitton Spring/Summer 2007 advertising campaign breaks worldwide from February 2007."scarlett-fan.com

Here are more pics. . .

I saw these on myspace!! I love the whole LV OE concept... it's so cute!!! I hope they will have more bags with the LV OE pattern!! Can't wait to see more of the collection!

I love the lv oe too, it is so cute. I think the "oe" doesn't mean anything it just makes it so the bag can spell LOVE.

I like these bags... their cute!!!!!!!!

I really like the white one!!!!

Originally Posted by Marissa806

I saw these on myspace!! I love the whole LV OE concept... it's so cute!!! I hope they will have more bags with the LV OE pattern!! Can't wait to see more of the collection!

YES I LIKE THAT LVOE AS WELL CUZ WE ALL LOVE LV:wub:

Originally Posted by prada

what does "OE" stand for????

I BELEVE IT IS MADE TO SPELL

LOVE?
THATS WHAT I THOUGHT

Originally Posted by princesslisa

YES I LIKE THAT LVOE AS WELL CUZ WE ALL LOVE LV:wub:

I know when I first saw the bags I thought what a cute idea and so perfect!!!:D :D

Originally Posted by Carrie_S.

I know when I first saw the bags I thought what a cute idea and so perfect!!!:D :D

That is a Very Cute idea... I wonder what other styles they'll make?

Yeah it's LOVE... but they make it look like LVOE... kinda like we love Louis Vuitton hard to explain but I get it!! I love Louis Vuitton... I hope they have other bags with the LVOE symbol.

Yeah... I hope they make a lot of styles in differentcolors as well!!!!

I love the Bags. . LOVE LOVE! :wub:!
Although, I am not impressed with the photo's. . I don't like her hair.