It's called the Build a Bear.. bear factory I believe. Website is... Build-A-Bear Workshop-United States: Home Page.. just a place you go.. when you pick a bear.. stuff it.. and dress it up in any type of clothes you want. If you saw my Groom Cles pix... my Pink Yankee Bear I made in NY. I stuffed it... and got everything in Pink Yankee Clothes and got her shoes! She even has a Yankee handbag!