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  1. #1
    \(^.^)/ Jennifer's Avatar
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    Default Bag Borrow or Steal name change to Avelle

    BBoS is changing their name to Avelle! What do you guys think?

    In an email
    As a result of the overwhelmingly positive response Bag Borrow or Steal has received to the rented luxury concept since introducing it four years ago, the company has announced its plan to expand into new accessory categories - moving it well beyond handbags. The expansion will sustain Bag Borrow or Steal's position as the leader in the online rented luxury space and is in direct response to their customers who are asking for new product categories to rent from - specifically, evening wear, watches, luggage, cocktail attire and everything couture. Bag Borrow or Steal is currently reviewing all of these categories, and more, in order meet the needs of customers who are looking to access more luxury. The company has and continues to experience exponential growth and in less than a year, has seen its member base soar from 250,000 to now more than one million.

    Given the fact that Bag Borrow or Steal is quickly outgrowing its name and is no longer just about handbags, it also announced today that it's changing its name to better reflect all the additional luxury accessory categories they offer now, and all the categories they will offer in the near future. The new Bag Borrow or Steal is called "Avelle," a name inspired by European luxury, craftsmanship and quality. The new name sets the stage for continued expansion while more accurately communicating the variety of accessories the company offers.

  2. #2
    Bag Admirer alohapineapple's Avatar
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    Default Re: Bag Borrow or Steal name change to Avelle

    I liked the name BBoS, but I guess I see how they needed a new name.

    btw, just curious--- anyone ever use BBoS before?

  3. #3
    *Moderator* vuittongirlxoxo's Avatar
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    Default Re: Bag Borrow or Steal name change to Avelle

    LOL I got an e-mail from Avelle on my blackberry but I deleted it because I had no idea what it was. Now I do! I like the name I guess, but many people won't know what it is at first & they are so used to BBoS.

    wishlist..
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  4. #4
    *The TBF Elite* Maeveyblue's Avatar
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    Default Re: Bag Borrow or Steal name change to Avelle

    Quote Originally Posted by alohapineapple View Post
    I liked the name BBoS, but I guess I see how they needed a new name.

    btw, just curious--- anyone ever use BBoS before?
    I have and I wasn't thrilled. What they consider "used", I wouldn't be caught dead with. And considering what I paid for it... not happy. And this was several bags. Not just one.
    Thinking of...
    Chanel Black Jumbo
    LV Artsy MM
    Holy Grail: Chanel 06 Bleu Fonce Jumbo


    In the middle of every difficulty lies opportunity."
    ~Einstein~

  5. #5
    Vintage Lover lilstrlett's Avatar
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    Default Re: Bag Borrow or Steal name change to Avelle

    Never used it, and don't think I ever will. I like to have bags that are mine and don't like to pay money to rent one, because then I feel like I'm "trying" to have a designer bag when I really can't. Like I would never rent furniture or anything like that either.
    Mrs. Lawson
    7-16-11

  6. #6
    Official Bagista gizmo's Avatar
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    Default Re: Bag Borrow or Steal name change to Avelle

    Either name works for me
    [SIGPIC][/SIGPIC]

  7. #7
    \(^.^)/ Jennifer's Avatar
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    Default Re: Bag Borrow or Steal name change to Avelle

    I don't like the name change idea. Even though they've added other items like jewelry, sunnies, etc, it's their identity. Why not just change it to "Borrow or Steal". Avele or whatever it is, just doesn't work for me.

  8. #8
    RM Ticked Off!
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    Default Re: Bag Borrow or Steal name change to Avelle

    i hope they aren't renting out earrings. gross!
    Wishlist: get out of debt

    so totally :banned2:


  9. #9
    Bag Admirer alohapineapple's Avatar
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    Default Re: Bag Borrow or Steal name change to Avelle

    Quote Originally Posted by Maeveyblue View Post
    I have and I wasn't thrilled. What they consider "used", I wouldn't be caught dead with. And considering what I paid for it... not happy. And this was several bags. Not just one.

    Eep. Good to know!

  10. #10
    Moderator/Blogger VivaLaJuicy's Avatar
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    Default Re: Bag Borrow or Steal name change to Avelle

    Quote Originally Posted by this1chick View Post
    i hope they aren't renting out earrings. gross!
    Eww... lol. I could borrow a bag... but not earrings or some articles of clothing...

    Just imagine their fees... they're going to skyrocket like crazy!

  11. #11
    *Moderator* vuittongirlxoxo's Avatar
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    Default Re: Bag Borrow or Steal name change to Avelle

    I think even borrowing sunglasses is gross! All rhe money you pay for a membership and to rent you could just buy your own pair.

    wishlist..
    .sofia coppola monogram
    .vernis alma mm in pomme d'amour
    .artsy mm
    .python galliera pm
    .monogram galliera pm

  12. #12
    \(^.^)/ Jennifer's Avatar
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    Default Re: Bag Borrow or Steal name change to Avelle

    I just got this press release in my mail box

    BAG BORROW OR STEAL SETS THE STAGE FOR PLANNED EXPANSION BY ANNOUNCING “AVELLE” AS NEW COMPANY NAME

    Online Retailer’s Focus on Expansion into New Categories is a Result of Growing Popularity of Rented Luxury Concept

    SEATTLE, WA (September 15, 2008) – Bag Borrow or Steal, the largest online rented-luxury retailer offering designer accessories, today announced its plans to expand into new accessory categories. The expansion is a result of the overwhelmingly positive response Bag Borrow or Steal has received to the rented-luxury concept since introducing it in 2004.

    Rapid growth into new accessory categories is the main driver behind the company’s decision to change its name. As of today, Bag Borrow or Steal will be known as Avelle, a name inspired by European luxury, craftsmanship and quality. The new name sets the stage for continued expansion while more accurately communicating the variety of accessories the company offers today, including handbags, jewelry and sunglasses.

    “We have already expanded beyond handbags into vintage, jewelry and sunglasses, and our members are asking for even more,” said Michael Smith, chief executive officer of Avelle, the new Bag Borrow or Steal. “Avelle more accurately reflects who we are as we expand our offering significantly beyond our handbag beginnings.”

    A recent consumer survey, conducted by Avelle, showed that customers are eager to rent additional categories, such as watches, luggage, evening wear, cocktail attire, outerwear and everything couture. Avelle is considering all of these categories and more to meet the needs of its customers.

    About Avelle
    Founded in 2004, Avelle, the new Bag Borrow or Steal, is the largest online rented-luxury retailer. Called the “Netflix for Handbags” by The New York Times and featured in the Sex and the City movie, the company offers a new way for anyone to access and enjoy luxury accessories, including designer handbags, jewelry and sunglasses. Members simply select accessories to rent, keep them as long as they like and then purchase, or exchange them for something new. Avelle has experienced tremendous growth and in less than a year, has seen its member base soar from 250,000 to more than one million. Avelle offers the opportunity to rent more than 4,000 styles of luxury accessories from more than 100 authentic designers, including Chanel, Gucci, Prada, Louis Vuitton, Coach, Stephen Dweck and Vera Wang. For more information visit Bag Borrow or Steal™ - Borrow or Rent the Latest Authentic Designer Handbags Purses Sunglasses and Jewelry.

  13. #13
    Totally Purse Obsessed Arianne12's Avatar
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    Default Re: Bag Borrow or Steal name change to Avelle

    I'm not too keen on the new name. The original one is more catchy! And yeah, not sure about the idea of renting sunglasses and earrings!

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