Hi All,

Being a luxury fan myself, I have decided to look into the affects that luxury rebranding can have on the consumer-brand relationship...
I am using a particular brand as a case study because it's something I am genuinely interested in.

I have a survey which would be amazing for people to fill out, however I need to be over 10 posts in order to attach a link

But I was just wondering if anyone had opinions on the change from YSL - Saint Laurent a few years back (and now back again to a degree), and also Mulberry changing their logo from the tree as well as the designs of their new collections? Do you think this is too different for them or is it overdue?

Would love to know thoughts...

This forum seems much friendlier than others i have been reading that's for sure - looking forward to being a member