March 8th, 2007, 12:50 AM #1
John Galliano will have his own line of perfumes
John Galliano has signed with Selective Beauty a license to send to the market a line of perfumes. The agreement between both companies is by eleven years, in which Galliano will try to position itself in the cosmetic industry as a bench mark.
The announcement of this association has been presented/displayed by both parts with great joy. According to Sydney Toledano, president of John Galliano S.A., “is one sinergia perfect between two companies that defend the values of the excellence and the creativity”.
Until now, the Gibraltarian designer had participated actively in the publicity of perfumes of Christian Dior, fashionable house of which is creative director, and had created an aromatic candle for Dyptique signed by him. But, thanks to this agreement, finally will be able to develop an own line of perfumes with which surely it will surprise to us.
For it it counts on Selective Beauty, the company that is behind perfumes of as prestigious houses as Burberry, Benetton, Bulgari and Agent Provocateur. Without a doubt, a luxury partner.
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