Re: How does Dooney rank with you?
I think they're trying to appeal to a younger crowd, teens, early 20's which in my opinion is a smart move because they are branching out to another audience. If it had not been for their newer bags such as the stars collection or the sweetheart collection I probably wouldn't have much interest in them. It's also refreshing to see a good quality bag made cute and appealing rather than the traditional bags which are brown and really washed out such as the boring brown LV granny bags. I suppose a good comparison would be the wii, nintendo duh. It's doing so much better than ps3 because they are branching out to multi-player games and to an older audience, especially with the new wii fit. So dooney and bourke gets props I think.
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