^^^ Actually, I think what they have been trying to do is have more "luxurious" bags. There's one on there that's Alligator and its like $7000.
So they have their "low end" stuff which is the signature print (which has experience some markups, but not extreme) and then their is their "high end" stuff. Honestly though, I don't think their more expensive bags are really worth what you pay. I think they're just trying to make it look that way.
