To each his own,but I'm immediately turned off by these types of ad campaigns be it women or men kissing each other.I think these images are more suited for advertising in gay magazines.
The Marlboro Man images are at the other end of the spectrum,he was never shot kissing another cowboy
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Society is well aware of the homosexual population,I don't think it needs to be shoved down peoples throats.The truth is straight men are less likely to purchase from any designers line that campaign in this manner.